Soho Baby is a leading distributor in China of imported baby products, such as bottles, cribs, strollers, and related products, capturing demand from affluent mass market Chinese consumers. The Company has been expanding its sales in first and second tier cities, and holds national and regional distribution rights for high-end international brands such as Philips Avent and Tommee Tippee.

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  • Year Of the Rooster - Lunar Capital
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    The Year of the Rooster
    Lunar
    August 12, 2017
    The most important event of the first quarter for our team was the Chinese New Year Spring Festival. The year of the Rooster symbolizes fide...
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    Lunar 2016 Outlook Remains Pos...
    Lunar
    January 29, 2016
    We started 2015 with enthusiasm for the Chinese consumer, A-shares generating 53% annualized returns, and healthy private equity performance...
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    Catching the Next Wave of Cons...
    Lunar
    December 31, 2015
    It has taken China more than three decades of rapid urbanization and persistent high growth rates to get to where we are today, and the Ch...
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    The Mobility of Consumption
    Lunar
    March 31, 2015
    Mobile “on the go” shopping in China is becoming the norm - from researching products and discussing with friends to purchasing with a swi...
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    Lunar Capital Update: Achievem...
    Lunar
    January 30, 2015
    Our achievements in 2014 continue to serve as a validation of our thesis, strategy and commitment to consumer-focused, operationally-inten...
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    A Process for Delivering Stron...
    Lunar
    December 31, 2014
    We believe that robust, well-governed processes are critical to source, acquire and build better businesses in China’s growing consumer mark...