About Lunar

We are platform builders, with extensive experience in growing Chinese consumer companies. We believe that our platform-building, control-oriented strategy is the best way to generate value as investors.

Since our founding, Lunar has completed more than 20 buyouts, leveraging our unique industry expertise to build several businesses from an early stage to market leadership. Lunar was one of the earliest proponents in China of an entrepreneurial, control-oriented, operationally-intensive approach.

Lunar builds partnerships with investors, shareholders and management to fund the growth of its platforms, through a disciplined process and institutional approach. Lunar invests with sovereign wealth funds, pension plans, university endowments, investment management consultants and family offices.

Investment Focus

Lunar believes that the power of the Chinese consumer will drive explosive growth. We invest in the consumer through a platform-building approach.

  • Lunar Capital
    Lunar believes that the power of the Chinese consumer will drive explosive growth
  • Lunar Capital
    Lunar sources unique and highly proprietary opportunities driven by succession issues and other challenges as consumer businesses rapidly modernize
  • Lunar Capital
    Lunar invests where we have the conviction that businesses will benefit by offering products and services that cater to consumer aspirations and demonstrated willingness to pay a premium for quality
  • Lunar Capital
    Lunar’s platform-building approach has enabled us to build up the team, expertise, domain knowledge, processes and know-how to truly add value to our companies

Industry Affiliations

Lunar is built on a culture of institutionalization and responsibility, which is reflected in our involvement in our community.

Industry Associations

  • Tianjin Venture Capital Association
  • Shenzhen Venture Capital Association
  • Chongqing Private Equity Association
  • Chengdu Venture Capital Association
  • Hong Kong Venture Capital Association
  • Shanghai Venture Capital Association
  • Beijing Private Equity Association
  • China Venture Capital Association

Global Best Practices

  • Adherents to ILPA Best Practices
  • Regulated by the Hong Kong Securities and Futures Commission

UN – Principles for Responsible Investment(UNPRI)


For more information see: www.unpri.org.

Lunar is a signatory to the United Nations-backed Principles for Responsible Investment Initiative (PRI). The initiative and its principles provide a guiding framework for assessing the environmental, social and corporate governance (ESG) issues in making investments.

Lunar is committed to implementing the principles into our investment processes and within the businesses we invest in. We recognize the impact that ESG issues can have on the operations of our investments and believe that their proper assessment and treatment is vital to value creation in our portfolio.

We have incorporated various compliance checks and socially responsible investing (SRI) due diligence steps into our investment process, as well as the relevant guidelines into our code of conduct. We strive to focus on areas where we see SRI having clear beneficial impact to all stakeholders involved, such as consumer product safety and institutionalized corporate governance.