Shanghai LifeFun Food Co. is a leading snack food business established in 1938, selling a wide variety of snack food products under the Lifefun (立丰) brand. Lifefun is a "Shanghai Time Honored" brand and is one of the most recognized snack food brands in Shanghai and Eastern China. The Company sells more than 500 products, positioned at the mid-to-high end of the market, and focuses on beef and pork jerkies, poultry products and nuts.