China's rising consumer middle class, driven by urbanization and rising per capita consumption levels will drive global growth and analysts estimate that the effect could be greater than that of the post-war baby boomers of the west. China's working class, aged 15-59, is expected to swell by an additional 100 million people in the next 15 years and will bring domestic consumption from $2.5 trillio
As China addresses the sustainability of high growth rates and economic rebalancing away from export-and manufacturing-led growth, outlook for domestic consumers continues to grow increasingly positive as disposable incomes rise and unemployment remains low. China’s middle class, now more than 200 million, can afford basic necessities and are pursuing premium products and a well-balanced lifestyle
The largest consumer nation in the world, the U.S., was heavily influenced by the consumption habits of those born in the 50s and 60s – baby boomers. Similarly in China, strong consumption growth is now coming from dynamic spending habits of the post-90s generation (“九零后”). Like the baby boomer generation in the U.S., the post-90s generation is experiencing rising disposable incomes, increasing li
As China transitions towards consumption, brands are aggressively positioning marketing budgets towards modern media. Across the board, spending on new forms of media increased from 20% of marketing budgets in 2012 to 43% in 2015, and is expected to reach 60% in 2016.
During the fourth quarter of 2015 and into the first quarter of 2016 as our teams assembled this report, Chinese capital markets were extremely volatile, with most equity-focused hedge and long-only funds reporting being down double digits.