About Lunar
Lunar has completed more than 20 buyouts, and has leveraged its unique industry expertise to build several businesses from an early stage to market leadership. Lunar was one of the earliest proponents in China of an entrepreneurial, control-oriented, operationally-intensive approach.

Lunar companies include Little Star, one of China's most successful baby- and kids-related platforms comprising China's most popular babywear brand and largest seller online. Lunar has also built Castle Snack, which owns several of China's best-selling regional snack food brands and a growing e-commerce sales operation. 

Lunar builds partnerships with investors, shareholders and management to fund the growth of its platforms, through a disciplined process and institutional approach. Lunar invests with sovereign wealth funds, pension plans, university endowments, investment management consultants and family offices.
Investment Focus
Lunar invests in opportunities where the power of the Chinese consumer will drive explosive growth and builds platforms through buyouts, bolt-on acquisitions, and adding innovative product, services, marketing and management teams.

Lunar focuses on consumer sectors that best leverage our team and expertise, and source opportunities from a deep network of industry-insiders

Lunar invests where we have the conviction that businesses will benefit by offering products and services that cater to consumer aspirations and demonstrated willingness to pay a premium for quality

Lunar adds product, marketing and management experience, driving innovation that utilizes technology and better data analysis

Lunar maximizes the potential of our businesses through financial, operational and entrepreneurial means, and creates incentives to ensure all parties involved profit from our collective success

Industry Affiliations
Lunar is built on a culture of institutionalization and responsibility, which is reflected in our involvement in our community.
Industry Associations
  • Tianjin Venture Capital Association
  • Shenzhen Venture Capital Association
  • Chongqing Private Equity Association
  • Chengdu Venture Capital Association
  • Hong Kong Venture Capital Association
  • Shanghai Venture Capital Association
  • Beijing Private Equity Association
  • China Venture Capital Association
Global Best Practices
  • Adherents to ILPA Best Practices
  • Regulated by the Hong Kong Securities and Futures Commission
UN - Principles for Responsible Investment 

For more information see: www.unpri.org.

Lunar is a signatory to the United Nations-backed Principles for Responsible Investment Initiative (PRI). The initiative and its principles provide a guiding framework for assessing the environmental, social and corporate governance (ESG) issues in making investments.

Lunar is committed to implementing the principles into our investment processes and within the businesses we invest in. We recognize the impact that ESG issues can have on the operations of our investments and believe that their proper assessment and treatment is vital to value creation in our portfolio.

We have incorporated various compliance checks and socially responsible investing (SRI) due diligence steps into our investment process, as well as the relevant guidelines into our code of conduct. We strive to focus on areas where we see SRI having clear beneficial impact to all stakeholders involved, such as consumer product safety and institutionalized corporate governance.