Who We Are

We generate returns for our investors through our highly differentiated, control-oriented, operationally involved, platform-building investment strategy.

We build platforms through our unique industry-insider sourcing, professionalizing management, and driving innovation in products, services, marketing and distribution.

We add value through leveraging the expertise of our team of over 50 management professionals and 5,000 employees across the businesses we control.

At all times, we aim to combine highly localized execution and operational capabilities with global best practices, governance and transparency.

Since our founding, Lunar has completed more than 20 buyouts, leveraging our unique industry expertise to build several businesses from an early stage to market leadership. Lunar was one of the earliest proponents in China of an entrepreneurial, control-oriented, operationally-intensive approach.

 

Our Platforms

All
Baby
Cassia
Castle
Natural
Mobile
  • Peekabook Brand - Lunar Capital
  • soho-baby-Image
  • yeehoo-brand-image
  • Kings Brand Image
  • BPG Image
  • Sanli Brand Image
  • Miss Yao Brand Image
  • Shanghai LifeFun Food
  • Honworld Group
  • Beijing-Orchard-Farmer-Image
  • LInktone Image
  • intrinsic-brand-image
  • smartpay- brand image
  • WH Group
  • Yonghong Food Co. Ltd
  • Yunnan-International-Forestry-Group-brand-image
  • Joysun
  • Jawbone

Our Process and Presence

Lunar’s platform-building approach has enabled us to build up the expertise, domain knowledge, processes and know-how to truly add value to our companies. Key to our efforts is our people and presence in the consumer sectors we target.